Any designer knows that form is just as important as function. Here at Sozo Design, we consider both factors when working on our products. We drive these two approaches so we achieve a balanced beauty which can give our designs an edge over other similar products in the market.
Google appears to be following this line of thinking with its upcoming product, Google Glass. Many who have laid eyes on this device believe that it will be a major step forward for consumer electronics. It promises to take everything we know and love about our smartphones and transform that into something that can be worn.
The problem, of course, is that once you develop a wearable product, you need to make sure people actually want to wear it. Style becomes a big issue.
That's why Google has put so much effort into the design of Google Glass. According to a recent article on Fast Company, the company released new designs this week, which looks "less like something out of a sci-fi movie and more like timeless, fashionable frames." The device can now fit seamlessly over many different designs of glasses.
The reason that this works is that it makes Google Glass less obvious, without explicitly hiding it. This is a key step toward convincing consumers that Google Glass is something they might want to try for themselves.
At Sozo Design, we develop similar products and experiences. Everything we create fulfills ours and our clients' wishes to provide both exceptional function and good looks. These two points added to an innovative idea will have an advantage, be disruptive and surely will do well.