At a conference in 2008, the late Apple co-founder Steve Jobs once made a particularly adept analogy.
"When we were an agrarian nation, all cars were trucks, because that's what you needed on the farm," Jobs said.
As time passed, however, farmers moved to cities and, later, to the suburbs. Trucks were no longer vital tools, but passenger cars were. His point was that a changing environment led to innovation, which brought about change.
Two years later, Apple released the iPad, which led to a revolution in tablet computers. Now, only three years after that, tablet sales are on track to surpass sales of desktop and notebook computers. When it comes to convenience, consumers clearly prefer their smaller size, lower weight and sleek design.
Except when it comes to typing.
Many tablet owners have companied that typing on a touchscreen, even one as responsive as the iPad's, just isn't the same as typing on a keyboard. Without the familiar tactile feel of keys, it's easy to make mistakes.
One would think that this would hold back sales. Instead, it has opened the door for new product design.
Take, for example, Dryft, a new typing program that seeks to offer a level of user-friendliness not provided by any other virtual keyboard. By using touch sensors and accelerometers, this program locates the position of a users' fingers and adjusts the placement of each key accordingly.
Co-developer Rob Chaplinsky told CNet that Dryft would serve as the "final nail in the notebook coffin in the enterprise and build the market for tablets."
At Sozo Design, we share this desire for design innovation. This is why we work with companies to create meaningful experiences and sleek, functional products that will make users wonder what they ever did without them.