Sozo Design seeks to go above and beyond to build value for a customer base ranging from startups to Fortune 500 companies. With an in-house development process enhanced with knowledge about the market, the product and the customer, we create brand experiences to drive growth and boost the bottom line.
Our customers range from those who have developed their first concept and need end-to-end assistance creating a product, to those operating successful business that have an interest in extending or updating their product line. No matter where in the innovation process our customers lie, they all desire to leave an impact on the world through an innovative product.
Market, Customer and Product Knowledge
Our team members have experience in a wide variety of industries, which we use to improve our knowledge in the following areas:
Whether working with emerging startups or established industry giants, we constantly challenge ourselves through additional client engagement. Every interaction is a learning experience.
Concept Development and Brand Experience Design
Our knowledge of usability and design allows us to identify opportunities and pitfalls in the usage process. Through rigorous testing, we are able to determine what works and what can be improved in subsequent iterations. With our expertise, we can create brand-defining moments for those who are new to the business world—or those who are looking for a reboot.
In addition to our in-house capabilities, we have a network of local and offshore development partners to assist us with new product design. By combining their expertise with our full product development consultancy, we are able to provide the following services:
Integrated Marketing Campaign Planning and Launching
Our network of marketing and branding professionals knows how to drive the marketing and sales process and get your message across to customers. It's these brand-building moments that will build a loyal following and lead to prolonged business success. From corporate meetings to video game tie-ins, from guerilla campaigns to prime time spots, we have the solution that will best serve the product while increasing revenue and improving market position.
It's not just about knowing what the customer wants. In an increasingly competitive global marketplace, consumers are bombarded with images and videos offering them ways to solve their problems. They already have numerous choices that make only minor improvements to their lives.
Revolutionary innovation solves problems that customers didn't know they had in the first place.
Is it better to focus on form or function?
Why choose when you can deliver the customer both?
At Sozo Design, we strive to create functional and reliable products that serve a wide variety of clients' needs. But we don't believe that this should result in clunky, unappealing designs. Our products are sleek and fun, and invite the user to try them.
Here are some of the items we have offered customers in the past.
The Go, designed with Kangatek, is a device for everyday wear. Many an urban professional would look perfectly at home using this sash to carry their smartphone, MP3 player, wallet or camera. And thanks to its sleek, form-fitting design, they won't feel like they're wearing a bulky harness. They can even wear it over either shoulder without sacrificing functionality.
Of course, for those consumers looking for something a bit more substantial, there's the Terrain. Designed with the Kensington Technology Group, this durable tote bag is large enough for books, tablets or even a laptop. Its top-loading form is ideal for easy access, and its materials are strong enough to carry some weight, without sacrificing comfort.
Does your backpack not fit right? Is it causing uncomfortable back pain? By working with Kensington Technology Group, Sozo helped create the Lumbar. This fully-adjustable support hugs the back and shifts more weight to the hips, resulting in a healthier balance that will not compromise a user's posture. Its design is such that the Lumbar can be fit into a backpack, out of sight.
One thing all of these items has in common is a need for quality zippers, and Sozo has it covered. With Kensington Technology Group, we created a Zipper Pull with a flared shaped and an elastomer grip to prevent slipping.
With these products, consumers can keep their hands free for other tasks. Why not lunch? Sozo has worked with 7-Eleven to create unique, convenient food packaging. For example, the Mega Bite Deluxe Sandwich offers everything people love about delis in a convenient, easy-to-carry package that can be taken everywhere. And that's not all. For those who are really in a rush, there's the PJ Roll. It's a peanut butter and jelly sandwich in a convenient wrap. And yes, there is no crust.
Whether you're rushing to work or picking up a snack, Sozo Design has likely developed an innovative product to fit your needs. And we have done plenty more work with a range of clients specializing in electronics, medical and manufacturing goods. Our goal is to fit into your lifestyle and create products that you will pick up instinctively—and use again and again.
Manufacturing was hit hard during the global economic downturn, but for many businesses, this has actually provided an opportunity to innovate and grow. Never before has it been so important to consider all aspects of a company, identify inefficiencies, and streamline the manufacturing process so as to provide the customer with a quality product.
Businesses have many ways of doing this. One way is to make it easier for their current employers to multitask without becoming overwhelmed. Another is to ease the availability of supply information so that workers are aware of what materials they have to work with at any given time.
Sozo Design has products to aid in the advancement of both these goals. Designed to be visually appealing as well as practical, they will help your employees perform at their best.
The Go, designed with Kangatek, at first glance appears to be a device for everyday wear. This is true. Many an urban professional would look perfectly at home using this sash to carry their smartphone, MP3 player, e-reader or tablet. But it's more versatile than that. Manufacturing workers can use it to comfortably and securely hold tools, calculators, notebooks or anything else they need to work efficiently. And thanks to its sleek design, they won't feel like they're wearing a bulky harness. They can even wear it over either shoulder without sacrificing functionality.
Increasingly, manufacturing workers are using tablet computers to do their jobs. Given the layout of 21st century factories, this makes sense. An increasing amount of assembly is now mechanized, meaning that there are fewer human workers on the line. However, this means that the people who are working in the factory have more responsibilities than ever before, and that means increased multitasking, which tablets are perfectly suited for.
Of course, the factory environment is not always the safest place to keep an expensive—and often fragile—piece of computer equipment. That's where the Armor Case and Boot Case, designed for NYSE Euronext and Fujitsu, respectively, come in. These cases not only protect the tablets stored inside them, but also allow easy access to batteries and connector ports for optimal functionality. In addition, both are designed to be held and carried comfortably—in fact, the Boot Case has a specially-designed handle that can be adjusted or removed as needed.
With tablets, factory workers are better able to monitor supplies and operations, making for better efficiency.
Between ongoing efforts to reduce costs and improve the quality of care, the medical industry is ripe for the level of experience-altering innovation that Sozo Design is known for.
In 2009, the Health Information Technology for Economic and Clinical Health (HITECH) Act sought to promote the expansion of health information technology adoption, citing a need to provide better health services to a patient population that would increasingly have access to health insurance. The next year, the Affordable Care Act sought, among other things, to transition the health care industry from a fee-for-service system to one in which care providers are paid based on quality.
When hospital finances and patient health both depend on excellent service, it is more important than ever for care providers to have access to innovative devices that will transform the patient experience and produce a healthier global population. When patient health hangs in the balance, care providers require cutting-edge, proven medical devices. Sozo Design is responsible for a number of products that combine appealing design with practical effectiveness, including:
Patients and their care providers have different needs. In order to meet them, designers must be creative while keeping a close eye on practical effectiveness.